Humor Effect Read online Are funny ads actually more 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆? That's what seven Californian¹ researchers set out to test in 2014. A group of participants were instructed to remember a long list of words. 50% of the participants then waited for 20 minutes in silence. 🤫50% of the participants then watched a funny 20-minute video. 🤣The researchers asked both groups to recall as many words as possible. Those who sat in silence remembered just 20% of the words. 🤫For those who watched the...

Barnum Effect Read online Why does the ad on the 𝐫𝐢𝐠𝐡𝐭 capture attention? Well, it might be down to the question.Rohini Ahluwalia and Robert Burnkrant's study¹ in 2004 tested two types of ads. Statement-based ads: "You haven't had a pear in a while."And... Question ads: "When was the last time you had a pear?" The researchers found that ads using questions are rated 14% 𝐦𝐨𝐫𝐞 𝐟𝐚𝐯𝐨𝐮𝐫𝐚𝐛𝐥𝐲 than statement-based ads. So, why not turn your statement into a question? I tested this myself in two...

The Country-of-Origin Effect Read online You’re thinking of buying a new pair of running shoes. Usually, you go with Nike. But this time, you’re considering Umbro (a lesser-known brand). Then you find out: Umbro makes their shoes in the UK. Nice. It's always good to find locally made brands. You’re willing to pay a decent price. But the next day, you hear Umbro are moving production to South Korea. Now, would you still pay the same? Probably not. That’s exactly what these researchers¹ found....