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I spend 18 hours each week turning marketing psychology into readable newsletters.
The Mere Exposure Effect Read online Take a look at this image. What do you see? Taken from Robson's brilliant book The Expectation Effect¹ This is a real image, but it's bleached and poor quality. Chances are, you can't spot what this is. Have another look. Spotted anything? I imagine it's still a no. However, if I tell you to look for a cow, you might see the image differently. As Robson¹ writes: Something somehow “clicks,” and the image suddenly makes a lot more sense. Let's try another...
The Authority Bias Read online Here are some not-so-surprising stats. 20% of trades on the stock market are from brokers copying other profitable brokers¹. 60% of traders say they started trading by copying expert online². But do these financial experts really know more than the rest of us? That's what Richard Wiseman looked at in his great book, Quirkology. Investors vs Chimp Back in 1994, a Swedish newspaper ran a light-hearted experiment. The newspaper gave $1,250 each to five experienced...
Disrupt Then Reframe Read online In his fantastic book 59 Seconds, Richard Wiseman¹ explains the “disrupt, then reframe” approach. The tactic briefly jolts someone out of autopilot with something unexpected, then follows with a straightforward request. In several experiments, researchers went door to door selling notepads for charity. The salesman would either say: 1️⃣ “They sell for $3. It’s a bargain.” 2️⃣ Or, they would introduce a small disruption: “They sell for 300 pennies — that’s $3....