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I spend 18 hours each week turning marketing psychology into readable newsletters.
Power of the crowd. Do loud football fans influence referees? Will booing or cheering change an official's decision? In 2002, three researchers decided to find out. The researchers contacted 40 qualified referees and asked them to evaluate all incidents during a Liverpool vs Leicester City match. 20 referees watched the game WITH crowd noise 20 referees watched the game WITHOUT crowd noise It turns out that those who heard the home crowd noise were influenced. They award 15% fewer fouls...
Toy motivation. In 1994, David Novak was promoted to Pizza Hut CEO. He wasn’t excited. "It was a graveyard for executives," he said. "Morale was down, business was down. It needed energy injected into the business.” The solution? A rubber chicken. Novak handed out a mini rubber chicken toy (and a relatively small cash bonus) to hundreds of high-performing employees. Not much of a gift, but a surprising impact. The tiny gift had a dramatic impact. "This took off like you wouldn't believe it...
It's not new. It's Black Friday today, and you'll undoubtedly see news articles and social posts lamenting modern-day consumers' unparalleled and insatiable demand. Yet, history suggests this isn't the case. David Grann shares what happened in Cherokee Outlet in 1893 in his book The Killers of the Flower Moon. “After the U.S. government purchased the land from the Cherokee, it announced that a settler would be able to claim one of the 42,000 parcels of land—if he or she got to the spot...