Pratfall Effect Read online A few years back I received this review. It hurt me a bit and knocked my confidence. I was desperate for listeners to leave some positive reviews so others wouldn't see it. I tried to cover it up, but other brands do the opposite. Spa Diner promotes "the worst breakfast one man on Yelp ever had". Snowbird put their 1-star review in a double-page magazine ad. The Antelope pub share their negative reviews on Facebook. This sandwich shop printed out their 1-star...

The Issue With AI Read online There's a community on Reddit where users debate if an image is AI-generated. This image was subject to fierce debate. Turns out it is AI-generated. This is an AI pizza. In the comments, most users say they'd stop visiting a restaurant that used AI in its photos. Another user shared an example of their local pizza joints doing the same. Sarno forgot to erase the Papa John's logo from their AI pizza. Reddit users hate these AI images. One commenter said: "this...

Negativity Bias Read online You'd be forgiven for thinking this ad is nonsensical. I've always liked it. The reverse psychology makes it stick in my mind. But recently I read a study which explains why it works. Negative framing. In 2025, researchers Wallach, Blair and Tanenbaum published a paper titled 'This Article Is Not for Everyone'. For the study, participants were shown one of the following slogans for a new dark roast coffee. Half saw positive framing: 'This is the coffee for you if...