Price Transparency Read online I spent far too much time moaning about the price of pints. I'd harp on about the £3 ales I used to buy and how they're £5.50 today. And then I saw this image. Taken from The Times based on figures from Ukospitality and the British Beer and Pub association 13p profit!? Suddenly £5 for a pint seems quite reasonable. And there's evidence to prove this price transparency tactic works. In 2020, Harvard researchers¹ tested the effects of showing a product's...

Humor Effect Read online Are funny ads actually more 𝒎𝒆𝒎𝒐𝒓𝒂𝒃𝒍𝒆? That's what seven Californian¹ researchers set out to test in 2014. A group of participants were instructed to remember a long list of words. 50% of the participants then waited for 20 minutes in silence. 🤫50% of the participants then watched a funny 20-minute video. 🤣The researchers asked both groups to recall as many words as possible. Those who sat in silence remembered just 20% of the words. 🤫For those who watched the...

Barnum Effect Read online Why does the ad on the 𝐫𝐢𝐠𝐡𝐭 capture attention? Well, it might be down to the question.Rohini Ahluwalia and Robert Burnkrant's study¹ in 2004 tested two types of ads. Statement-based ads: "You haven't had a pear in a while."And... Question ads: "When was the last time you had a pear?" The researchers found that ads using questions are rated 14% 𝐦𝐨𝐫𝐞 𝐟𝐚𝐯𝐨𝐮𝐫𝐚𝐛𝐥𝐲 than statement-based ads. So, why not turn your statement into a question? I tested this myself in two...