Mystery Gifts Read online Would you go for this? It’s eufy’s UK page for a mystery gift. You get one of these security cameras for free, picked at random, and the “£499” is just the most it could be worth. Now, I have no idea if anyone is buying this. But I love it because it leverages two wonderful behavioural science principles. Free needs a value Imagine you're offering a free product in your bundle. For example, I bought a reMarkable tablet recently, which came with a free stylus....

AI Designs Read online A month back, the pub down the road from me erected this mural. It tries to depict the city of Bristol, but it gets a lot wrong. The mural shows a tower from Canada rather than Bristol. There's a bridge that doesn't belong in the city. And even the Banksy looks off. Clearly, it's AI-generated. And local residents hated it. Caroline Maggs told Bristol 24/7 that it "undermines artists' work". The BMC called it disrespectful. Others called it a "slap in the face" to local...

Anchoring Read online In Alex Edmans' great book The Madness of Markets, he writes about how the bookshop Computer Literacy, Inc changed its name. The store, in 1999, became Fatbrain.com. But why? What's wrong with Computer Literacy, Inc? According to Alex Edmans, it was to profit from the dot-com bubble. And it worked. Fatbrain's stock climbed 36% after the name change. A Bloomberg article about the name change. But was the Fatbrain spike in earnings a one-off? To find out, Cooper, Dimitrov...