Befriend your enemy | Nudge Newsletter ๐ง
Praising a competitor won't harm your brand.After viewing a tweet where Kit Kat praised Twix: "Competitor or not, congrats on your 54 years in business! Even we can admitโTwix are delicious.โ Participants were more inclined to purchase Kit Kat, while their preference for Twix remained steady. |
Commending competitors can elevate your brand's likability. Which is why I'll shout out my three favourite newsletters:
Subscribe to them allโthey're wonderful. โ Cheers, Phill |
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Humor Effect Read online Are funny ads actually more ๐๐๐๐๐๐๐๐๐? That's what seven Californianยน researchers set out to test in 2014. A group of participants were instructed to remember a long list of words. 50% of the participants then waited for 20 minutes in silence. ๐คซ50% of the participants then watched a funny 20-minute video. ๐คฃThe researchers asked both groups to recall as many words as possible. Those who sat in silence remembered just 20% of the words. ๐คซFor those who watched the...
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