Befriend your enemy | Nudge Newsletter đź§
Praising a competitor won't harm your brand.After viewing a tweet where Kit Kat praised Twix: "Competitor or not, congrats on your 54 years in business! Even we can admit—Twix are delicious.” Participants were more inclined to purchase Kit Kat, while their preference for Twix remained steady. |
Commending competitors can elevate your brand's likability. Which is why I'll shout out my three favourite newsletters:
Subscribe to them all—they're wonderful. Cheers, Phill |
Nudge Newsletter
I spend 18 hours each week turning marketing psychology into readable newsletters.
Adobe Summit London 2026 Read online Last week, I had great fun attending the Adobe Summit London 2026. Partly great hearing about the latest innovations in AI and partly great catching up with the friendliest man in marketing, Joe Glover. Two stats from the opening keynote that stuck with me. 1: Organic web search traffic is down 20% 2: Conversion rate for AI search is 42% higher then before It’s a reminder that so many of the norms of marketing have fundamentally changed. I remember my old...
Transparency Read online For his book Influence, Robert Cialdini went undercover as a waiter at a high-end restaurant. He spent his time shadowing Vincent, who consistently received the largest tips. Turns out, Vincent had a counterintuitive tactic. When it was time for the first person, normally a woman, to order, he went into his act. No matter what she picked, Vincent reacted identically: his brow furrowed, his hand hovered above his order pad, and after looking quickly over his shoulder...
Pratfall Effect Read online A few years back I received this review. It hurt me a bit and knocked my confidence. I was desperate for listeners to leave some positive reviews so others wouldn't see it. I tried to cover it up, but other brands do the opposite. Spa Diner promotes "the worst breakfast one man on Yelp ever had". Snowbird put their 1-star review in a double-page magazine ad. The Antelope pub share their negative reviews on Facebook. This sandwich shop printed out their 1-star...