Befriend your enemy | Nudge Newsletter đź§
Praising a competitor won't harm your brand.After viewing a tweet where Kit Kat praised Twix: "Competitor or not, congrats on your 54 years in business! Even we can admit—Twix are delicious.” Participants were more inclined to purchase Kit Kat, while their preference for Twix remained steady. |
Commending competitors can elevate your brand's likability. Which is why I'll shout out my three favourite newsletters:
Subscribe to them all—they're wonderful. Cheers, Phill |
Nudge Newsletter
I spend 18 hours each week turning marketing psychology into readable newsletters.
Job Interviews Read online An old colleague of mine was fired for spending hours at work playing video games. I always wondered how they'd deal with this dismissal in future job interviews. Should they admit to the mistake? Deny it? Or stay silent? That's what Donald Ferrin and his colleagues tested in 2007. 102 participants watched a video of a job interview. In the video, the interviewer raises a problem with the candidate's experience. A reference said that the candidate had made a mistake...
Handwritten Notes Read online Specsavers turns over £4 billion each year, but the co-founder still spends time writing birthday cards for employees. She says, "It's caring for the people that are at the sharp end, working really hard every day, to make sure that nobody falls through the net." She does it every weekend without fail. It can be 500 cards each week. “If anyone has a baby or someone’s relative dies, I will be writing a card." But why bother? Well, because paradoxically, a...
Mystery Gifts Read online Would you go for this? It’s eufy’s UK page for a mystery gift. You get one of these security cameras for free, picked at random, and the “£499” is just the most it could be worth. Now, I have no idea if anyone is buying this. But I love it because it leverages two wonderful behavioural science principles. Free needs a value Imagine you're offering a free product in your bundle. For example, I bought a reMarkable tablet recently, which came with a free stylus....