Seven Tips in Seven Minutes

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Before Twitter turned weird, I had great fun sharing before and after tips.

I've now ditched Twitter/X because I'm an algorithm-addict and value my time.

But, a few days ago, while preparing for the Nudge Unit, I stumbled upon my archives.

I thought they'd make a good newsletter.

So, here are the top seven psychology-inspired marketing tips:

7 Psych-Inspired Marketing Tips

1) Von Restorff Effect = distinctiveness increases recall

💡 Application = Forest Green Rovers stand out from other football clubs with a distinct cause

2) Specific numbers are more believable than rounded numbers

💡 Application = Waze could boost downloads with specific social proof

3) Comedy helps build trust + memorability

💡 Application = THIS joke about selling your data to make you certain they won't

4) Charm pricing = 9-ending prices look more appealing

💡 Application = Even expensive brands like Apple use it, so why wouldn't you?

5) Rhyming helps improve recall

💡 Application = Switch with Pitch

6) Dynamic social proof = highlighting specific growth can be more engaging than huge numbers

💡 Application = Starling bank showcases how many join by the second

7) Labour illusion = we value things more when we see the effort that's gone in

💡 Application = Uber Eats could highlight the labour taking place near you

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Speaking of which ... let's see if today's sponsor uses my tips 👇

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Cheers Phill!

P.S. My Nudge Unit kicks off on Monday!

Want to apply behavioural science to your business problems? Sign up here.

P.P.S. Are you looking for a world-class designer to join your team? One of the best designers I’ve worked with is available. Here’s his portfolio.​