|
I spend 18 hours each week turning marketing psychology into readable newsletters.
"I'm A Student Here Too" Read online In 1994¹, researchers asked 100s of college students for charitable donations. All were told to interrupt the students and solicit a donation. But there was a twist. Half were told to make a straightforward request, with no extra commentary. Half were told to emphasise a shared identity, saying "I'm a student here too". The results were astonishing. Only 9.8% of students in the control group made a donation. While 47.1% donated in the variant group, a 3x...
Placebos And Marketing Read online From December 2007 to January 2012, 146 men participated in an eye-opening study¹. All men had persistent knee pain. All had visited public hospitals in Finland and asked for help. Here's where the study started. Half underwent arthroscopic partial meniscectomy (removal of damaged meniscus tissue). That's the appropriate treatment. The other half underwent sham surgery (anaesthesia and incisions but no tissue removed). It was a placebo surgery. The sham...
Effort Boosts Value Read online Last Wednesday, I walked 60.7km to talk at Creator Day 25. I only had one pair of shoes. It took me 12 hours. 3,818 calories. 2 Greggs sausage rolls. And 6 nasty blisters. My day started at sunrise and didn't finish until 6:49 pm. I got through four pairs of socks, got lost twice, and almost gave up. So, why? Why did I do it Effort boosts your enjoyment. I knew the more effort I put in, the more I'd value the talk. That's the IKEA Effect¹. So, I decided, rather...