Want to attend a free rock concert? | Nudge Newsletter ðŸ§
Sorry—no concert, just golden advice.Researchers at the University of Notre Dame wanted to increase voter engagement at the organisation Rock the Vote. To do so they tested two emails:
The results speak for themselves. |
Email list subscribers who received the Reader's Perspective version were four times as likely to sign up to volunteer. Always keep in mind your reader when writing. Cheers, Phill |
Nudge Newsletter
I spend 18 hours each week turning marketing psychology into readable newsletters.
Specific Number Bias Read online I stumbled across this Reddit post a few weeks back. Everest surveyors added two feet to their measurement to appear accurate. Rather than listing the exact measurement of 29,000, the British Royal Geographical Society declared Mount Everest's elevation at 29,002. Clearly, the surveyors thought that rounded numbers seem less believable. Something that numerous studies have since proven. Can You Spare 17 Cents? In 1994, Santos, Leve and Pratkanis asked three...
The AI Contradiction Read online I just generated an image in the style of Monet using AI. Have a look, and think about what makes this inferior to a real Monet painting. Made with AI* A few weeks back, X user "SHLOMS" did the same. SHLOM's post on X. 1,300 people responded. Most said this AI art was pure crap.They said it lacked "coherent composition". The colours were an "incoherent muddle". Some said it was "trying too hard". Others called it "obvious AI slop". Replies to "SHLOMS" included...
New and Safe Effect Read online In the early 1970s an ambitious young director released his film THX 1138. The concept went against many of the typical Hollywood storylines at the time. Set in a dystopian future where sex is outlawed and drug-taking is mandatory, the film was wildly different from what audiences were used to. The film was also a massive flop. Despite the a-list cast and big marketing budget, few watched it. The young director was discouraged and almost gave up until he read...