Want to attend a free rock concert? | Nudge Newsletter π§
Sorryβno concert, just golden advice.Researchers at the University of Notre Dame wanted to increase voter engagement at the organisation Rock the Vote. To do so they tested two emails:
The results speak for themselves. |
Email list subscribers who received the Reader's Perspective version were four times as likely to sign up to volunteer. Always keep in mind your reader when writing. β Cheers, Phill |
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The Illusion of Choice Read online Give people $1 and two identical packs of gum. Same flavour. Same price. What happens? Most people aren't interested. Thatβs what Kim, Novemsky, and DharΒΉ found in a South Korean experiment. They gave participants β©1,000 and two gum options, both priced at β©630. Only 46% bought anything. But then they did something clever. They made the prices slightly different: β©620 vs. β©640. Now 77% decided to buy. Same gum. Slight price difference. Big impact. Why? When...
Input Bias Read online Does the ππππ¨π«π put into a shop display π’π€π΅πΆπ’πππΊ influence sales? That's what MoralesΒΉ set out to answer in 2005. Participants were shown round the same store, except half saw the shelves π§ππππ₯π² π¬ππππ€ππ π°π’ππ‘ π‘π’π π‘-ππππ¨π«π ππ’π¬π©π₯ππ²π¬. The other participants saw the same products, but with a π₯π¨π°-ππππ¨π«π ππ’π¬π©π₯ππ². The results are striking. Those who saw the high-effort display were willing to pay 24.4% ππππ. After seeing a store display like Boots, customers were willing to pay...
Concrete Phrases Read online Which electric bus would stick in your mind? It's not even a competition. Copy that's easy to visualise is easy to memorise. In 2021, Richard ShottonΒΉ showed participants a number of vague phrases, like 'innovative quality', and then some concrete phrases, e.g., 'money in your pocket'. Shottonβs concrete phrases were 8.6x more likely to be remembered. Richard Shotton's Concrete Phrases Study Heβd proved the concrete phrases' effect, a phenomenon first discovered...