Want to attend a free rock concert? | Nudge Newsletter ๐ง
Sorryโno concert, just golden advice.Researchers at the University of Notre Dame wanted to increase voter engagement at the organisation Rock the Vote. To do so they tested two emails:
The results speak for themselves. |
Email list subscribers who received the Reader's Perspective version were four times as likely to sign up to volunteer. Always keep in mind your reader when writing. Cheers, Phill |
Nudge Newsletter
I spend 18 hours each week turning marketing psychology into readable newsletters.
Commitment Devices Read online Often we plan to do something and don't. Donating blood, going on a run, watching that webinar. We want to, but forget. This drives marketers insane. People sign up for their eventsโbut no one comes. Katy Milkman, a brilliant professor at the Wharton School at the University of Pennsylvania, found a solutionยน. She used a commitment device. Milkman and her colleagues teamed up with a large American utility firm to see if they could prompt more of the company's...
Incentives: Do they work? Read online I've been critical of incentives in the past, citing examples where they backfire. But thisยน incredible 2016 study altered my opinion. Across 63 schools, 10,649 pupils in their final year of GCSEs took part in an experiment. The schools in the study. The students were split into three groups: Control group: these students received no financial incentives Financial rewards: would receive to ยฃ320 for attendance, behaviour, classwork and homework...
The Anchoring Effect Read online "๐๐ฐ๐ถ๐ต๐ฉ๐ฆ๐ฏ๐ฅ: ๐๐ฐ๐ต ๐ฒ๐ถ๐ช๐ต๐ฆ ๐ต๐ฉ๐ฆ ๐๐ข๐ญ๐ฅ๐ช๐ท๐ฆ๐ด ๐ฃ๐ถ๐ต ๐ธ๐ข๐ณ๐ฎ๐ฆ๐ณ ๐ต๐ฉ๐ข๐ฏ ๐๐ณ๐ช๐ฎ๐ด๐ฃ๐บ." Why does this line work? Well, it's due to a great use of the ๐๐ง๐๐ก๐จ๐ซ๐ข๐ง๐ ๐๐๐๐๐๐ญ. Anchoring = "๐๐ข๐ญ๐ถ๐ฆ ๐ฑ๐ฆ๐ณ๐ค๐ฆ๐ฑ๐ต๐ช๐ฐ๐ฏ ๐ฅ๐ฆ๐ฑ๐ฆ๐ฏ๐ฅ๐ด ๐ฐ๐ฏ ๐ธ๐ฉ๐ข๐ต ๐บ๐ฐ๐ถ ๐ข๐ฏ๐ค๐ฉ๐ฐ๐ณ ๐ช๐ต ๐ข๐จ๐ข๐ช๐ฏ๐ด๐ต." In a 2022 studyยน, 404 shoppers tested how reference prices affect perceived value. When Ben & Jerryโs ($3.99 for 16oz) was shown next to Walmartโs cheaper $1.99 tub, only 27% rated Ben & Jerry's as great value. But when paired with a costlier $4.99 Halo...