Want to attend a free rock concert? | Nudge Newsletter 🧠
Sorry—no concert, just golden advice.Researchers at the University of Notre Dame wanted to increase voter engagement at the organisation Rock the Vote. To do so they tested two emails:
The results speak for themselves. |
Email list subscribers who received the Reader's Perspective version were four times as likely to sign up to volunteer. Always keep in mind your reader when writing. Cheers, Phill |
Nudge Newsletter
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Handwritten Notes Read online Specsavers turns over £4 billion each year, but the co-founder still spends time writing birthday cards for employees. She says, "It's caring for the people that are at the sharp end, working really hard every day, to make sure that nobody falls through the net." She does it every weekend without fail. It can be 500 cards each week. “If anyone has a baby or someone’s relative dies, I will be writing a card." But why bother? Well, because paradoxically, a...
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