Want to attend a free rock concert? | Nudge Newsletter 🧠
Sorry—no concert, just golden advice.Researchers at the University of Notre Dame wanted to increase voter engagement at the organisation Rock the Vote. To do so they tested two emails:
The results speak for themselves. |
Email list subscribers who received the Reader's Perspective version were four times as likely to sign up to volunteer. Always keep in mind your reader when writing. Cheers, Phill |
Nudge Newsletter
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The Faith Effect Read online Watch an England football match and you'll see a lot of praying. Madueke, Toney, Guehi, Rashford and Saka from left to right. How many players are religious? Well, the evidence is thin. The Telegraph¹ confirms that at least four players are openly Christian. And Woman Alive² (a slightly less reputable source) claims as many as 50% of the team follow a god—higher than the UK average. Regardless of the true number, if you watch England, you'll see a lot of praying....
The Authority Bias Read online Here are some not-so-surprising stats. 20% of trades on the stock market are from brokers copying other profitable brokers¹. 60% of traders say they started trading by copying expert online². But do these financial experts really know more than the rest of us? That's what Richard Wiseman looked at in his great book, Quirkology. Investors vs Chimp Back in 1994, a Swedish newspaper ran a light-hearted experiment. The newspaper gave $1,250 each to five experienced...
Disrupt Then Reframe Read online In his fantastic book 59 Seconds, Richard Wiseman¹ explains the “disrupt, then reframe” approach. The tactic briefly jolts someone out of autopilot with something unexpected, then follows with a straightforward request. In several experiments, researchers went door to door selling notepads for charity. The salesman would either say: 1️⃣ “They sell for $3. It’s a bargain.” 2️⃣ Or, they would introduce a small disruption: “They sell for 300 pennies — that’s $3....