Handwritten Notes Read online Specsavers turns over £4 billion each year, but the co-founder still spends time writing birthday cards for employees. She says, "It's caring for the people that are at the sharp end, working really hard every day, to make sure that nobody falls through the net." She does it every weekend without fail. It can be 500 cards each week. “If anyone has a baby or someone’s relative dies, I will be writing a card." But why bother? Well, because paradoxically, a...

Mystery Gifts Read online Would you go for this? It’s eufy’s UK page for a mystery gift. You get one of these security cameras for free, picked at random, and the “£499” is just the most it could be worth. Now, I have no idea if anyone is buying this. But I love it because it leverages two wonderful behavioural science principles. Free needs a value Imagine you're offering a free product in your bundle. For example, I bought a reMarkable tablet recently, which came with a free stylus....

AI Designs Read online A month back, the pub down the road from me erected this mural. It tries to depict the city of Bristol, but it gets a lot wrong. The mural shows a tower from Canada rather than Bristol. There's a bridge that doesn't belong in the city. And even the Banksy looks off. Clearly, it's AI-generated. And local residents hated it. Caroline Maggs told Bristol 24/7 that it "undermines artists' work". The BMC called it disrespectful. Others called it a "slap in the face" to local...