Expensive wedding = higher divorce rate | Nudge Newsletter 🧠


Money can't buy love.

Expensive weddings = higher divorce rate.

Why?

Well perhaps it's due to the hedonic treadmill.

The hedonic treadmill refers to the constant pursuit of happiness and the belief that material possessions will bring that happiness.

However, as we acquire more material possessions or experiences, the happiness they bring becomes fleeting and short-lived.

The same principle can be applied to expensive weddings.

Many couples believe that an extravagant wedding will bring them happiness and a strong foundation for their marriage.

They invest thousands of dollars into the wedding day, from the venue and catering to the dress and decorations.

However, studies have shown that the more money spent on a wedding, the higher the divorce rate.

Correlation does not = causation, but maybe there's something in this.

Cheers,

Phill Agnew

Nudge Newsletter

I spend 18 hours each week turning marketing psychology into readable newsletters.

Read more from Nudge Newsletter
Ibrahimovic's kids join AC Milan and Swede, 40, could stay as a coach when  he FINALLY retires

Prove Your Dedication Read online Imagine your hometown football club booked Swedish legend Ibrahimovic to host a 2-hour training session with local children. That’s what 113 participants at the Stockholm School of Economics were asked to imagine in 2017ΒΉ. But there was a catch. Half were told the club spent almost no time persuading Ibrahimovic, with the manager saying: "It's fantastic that it was so easy to persuade you to come." The others were told booking Ibrahimovic took extreme...

Framing Your Food Read online Which of these would you rather eat: One Shepherd's Pie is described as: Beef shepherd's pie, tomato and pesto sauce The other is described as: Beef subtly seasoned with Espelette pepper under a rich velvety potato puree, topped with crisp parmesan cheese crumbs Two researchers ran a small study at a French cafeteria to test if these descriptions changed the perception of the food.ΒΉ Diners were invited to eat a prix fixe lunch. A real photo of the cafeteria from...

Concrete Phrases Read online Could writing "𝐀𝐂𝐓𝐔𝐀𝐋 π’πˆπ™π„" on a Whopper ad make it sell for π’Žπ’π’“π’†? In 2022, 465 participants saw ads for a fictional Lay's multipack.ΒΉ Both groups knew the multipack was 392g in size, but each saw a different headline. One saw: π˜“π˜’π˜Ί'𝘴 𝘊𝘩π˜ͺ𝘱𝘴, 14 𝘴𝘯𝘒𝘀𝘬 𝘣𝘒𝘨𝘴The other saw:π˜“π˜’π˜Ί'𝘴 𝘊𝘩π˜ͺ𝘱𝘴, 392𝘨. Those who saw "14 snack bags" were willing to pay 10% 𝐦𝐨𝐫𝐞 than the other group.This is due to the concrete phrases effect. We can picture 14 snack bags in our mind. 392g doesn't...