Money can't buy love.Expensive weddings = higher divorce rate. Why? Well perhaps it's due to the hedonic treadmill. |
The hedonic treadmill refers to the constant pursuit of happiness and the belief that material possessions will bring that happiness. However, as we acquire more material possessions or experiences, the happiness they bring becomes fleeting and short-lived. The same principle can be applied to expensive weddings. Many couples believe that an extravagant wedding will bring them happiness and a strong foundation for their marriage. They invest thousands of dollars into the wedding day, from the venue and catering to the dress and decorations. However, studies have shown that the more money spent on a wedding, the higher the divorce rate. Correlation does not = causation, but maybe there's something in this. Cheers, Phill Agnew |
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Isolation Effect Read online This viral paper on AI revealed something I've presumed but never had evidence for. AI makes us all sound the same. The authors collected 318,490 stories on Reddit's r/WritingPrompts from January 2018 to November 2024¹. They only analysed posts over 200 words. They measured how unique the posts were over time, and the results are fairly shocking. 2018, 2019, 2020, 2021: All posts contain a unique writing style. 2022, 2023: Writing styles started to converge. 2024:...
Idolising the Individual Read online I've never been to Japan, but I've read that this ⬇️ is commonplace in nearly every Japanese food store. Thanks to Kevin May for sharing It's called kao-no-mieru-kankei, which translates to face-to-face relationship. Walk into most Japanese supermarkets, and the produce section has a local-grower corner with photos of the farmers who harvested the food. I love it. It's great to see the individual who picked your food. And strangely, it probably makes that...
Money-Back Guarantees Read online I love this ad. "If the soles wear out before 3,000 miles, we'll replace the shoes free." Customers have become so used to false promises and unrealistic claims that a money-back guarantee like this really stands out. But does it work? The Evidence In 2011, a paper published in the Journal of Retailing studied money-back guarantees¹. 200 consumers saw ads for eight different products. Sometimes the product had a money-back guarantee, plus a guarantee logo....