Expensive wedding = higher divorce rate | Nudge Newsletter π§
Money can't buy love.Expensive weddings = higher divorce rate. Why? Well perhaps it's due to the hedonic treadmill. |
The hedonic treadmill refers to the constant pursuit of happiness and the belief that material possessions will bring that happiness. However, as we acquire more material possessions or experiences, the happiness they bring becomes fleeting and short-lived. The same principle can be applied to expensive weddings. Many couples believe that an extravagant wedding will bring them happiness and a strong foundation for their marriage. They invest thousands of dollars into the wedding day, from the venue and catering to the dress and decorations. However, studies have shown that the more money spent on a wedding, the higher the divorce rate. Correlation does not = causation, but maybe there's something in this.
Cheers, Phill Agnew |
Nudge Newsletter
I spend 18 hours each week turning marketing psychology into readable newsletters.
Pratfall Effect Read online A few months ago on Reddit, someone asked, "Is this the best Black Friday marketing campaign?" Personally, I think it's disingenuous garbage, but clearly, something about this type of ad resonates with some. And it might be because of the first two words. "We're sorry." In 2024ΒΉ a number of researchers from Belgium ran four experiments. They tested what happened when a company apologised for a trivial mistake. In one study, participants were shown an email from a...
Price Transparency Read online I spent far too much time moaning about the price of pints. I'd harp on about the Β£3 ales I used to buy and how they're Β£5.50 today. And then I saw this image. Taken from The Times based on figures from Ukospitality and the British Beer and Pub association 13p profit!? Suddenly Β£5 for a pint seems quite reasonable. And there's evidence to prove this price transparency tactic works. In 2020, Harvard researchersΒΉ tested the effects of showing a product's...
Humor Effect Read online Are funny ads actually more πππππππππ? That's what seven CalifornianΒΉ researchers set out to test in 2014. A group of participants were instructed to remember a long list of words. 50% of the participants then waited for 20 minutes in silence. π€«50% of the participants then watched a funny 20-minute video. π€£The researchers asked both groups to recall as many words as possible. Those who sat in silence remembered just 20% of the words. π€«For those who watched the...