The Psychology Of Smell Read online I've got a shameful secret. My mouth salivates when I walk past Subway. I know the food is dire, the lettuce is plastic, and the bread is like a sponge. Yet I can't help but feel an urge to go in. After reading Consumerology¹, I think I've learnt why. The Psychology of Smell You'll smell a Subway before you see it. The yeasty, sweet, toasty smell is pumped out onto the street. And I think it's on purpose. Just looking at this image reminds me of the smell....

Losses Feel Worse Than Gains Read online Kahneman proved that "𝘭𝘰𝘴𝘴𝘦𝘴 𝘧𝘦𝘦𝘭 𝘵𝘸𝘪𝘤𝘦 𝘢𝘴 𝘱𝘢𝘪𝘯𝘧𝘶𝘭 𝘢𝘴 𝘦𝘲𝘶𝘪𝘷𝘢𝘭𝘦𝘯𝘵 𝘨𝘢𝘪𝘯𝘴". So, Nationwide don't say:❌ "We've kept our Holloway store open. So you can keep banking in-person."They say:✅ "Santander is leaving Holloway. Maybe it's time you left Santander." It's the best ad I've seen in weeks because it concretely applies behavioural science. Highlighting what a customer will lose is often more persuasive¹ than highlighting what they'll gain. Richard...

"I'm A Student Here Too" Read online In 1994¹, researchers asked 100s of college students for charitable donations. All were told to interrupt the students and solicit a donation. But there was a twist. Half were told to make a straightforward request, with no extra commentary. Half were told to emphasise a shared identity, saying "I'm a student here too". The results were astonishing. Only 9.8% of students in the control group made a donation. While 47.1% donated in the variant group, a 3x...