Be More Descriptive | Nudge Newsletter π§
Use descriptions that can be visualised.In 2022 researchers ran a study on product descriptions. Half saw descriptions given in weight. Half saw descriptions given in quantity. Here's what happened. |
Oreo are one of the few brands that actually use this. Rather than proudly displaying the package weight, they showcase the quantity of cookies. And doing so, should boost their sales. So, use descriptions that can be visualised: β 100 GB = β 50 feature length films β 568 mls = β 1 pint β 135 MPH = β Faster than you're legally allowed to drive Cheers, Phill |
Nudge Newsletter
I spend 18 hours each week turning marketing psychology into readable newsletters.
The Issue With AI Read online There's a community on Reddit where users debate if an image is AI-generated. This image was subject to fierce debate. Turns out it is AI-generated. This is an AI pizza. In the comments, most users say they'd stop visiting a restaurant that used AI in its photos. Another user shared an example of their local pizza joints doing the same. Sarno forgot to erase the Papa John's logo from their AI pizza. Reddit users hate these AI images. One commenter said: "this...
Negativity Bias Read online You'd be forgiven for thinking this ad is nonsensical. I've always liked it. The reverse psychology makes it stick in my mind. But recently I read a study which explains why it works. Negative framing. In 2025, researchers Wallach, Blair and Tanenbaum published a paper titled 'This Article Is Not for Everyone'. For the study, participants were shown one of the following slogans for a new dark roast coffee. Half saw positive framing: 'This is the coffee for you if...
The Halo Effect Read online The World Cup is here, and England's kit looks a bit naff. Cole Palmer wearing a shirt that looks 2x too big. The kit seems ill-fitting; it looks far too baggy around the shoulders, and the neck is too wide. If Nike surveyed my opinion for their market research, I'd give it a 1/5. But my opinion could change very soon. Success shifts perception. In 2019, researcher Gerd NuferΒΉ asked 3,178 football fans to rank the quality of their club's kits. For the study, six...