Always show your working | Nudge Newsletter π§
State the work you've done.I promoted Nudge in two Reddit ads. One version highlighted what you'd learn by listening:
The other version showed the effort I put into the show:
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Stating the work I'd put into the show worked. The labour illusion ad saw a 45% higher click-through rate compared to the control version. Why? Because we value things more when we see the effort that's gone in. Have you tried this? Hit reply and let me know. Cheers, Phill |
Nudge Newsletter
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Prove Your Dedication Read online Imagine your hometown football club booked Swedish legend Ibrahimovic to host a 2-hour training session with local children. Thatβs what 113 participants at the Stockholm School of Economics were asked to imagine in 2017ΒΉ. But there was a catch. Half were told the club spent almost no time persuading Ibrahimovic, with the manager saying: "It's fantastic that it was so easy to persuade you to come." The others were told booking Ibrahimovic took extreme...
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