Always show your working | Nudge Newsletter 🧠
State the work you've done.I promoted Nudge in two Reddit ads. One version highlighted what you'd learn by listening:
The other version showed the effort I put into the show:
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Stating the work I'd put into the show worked. The labour illusion ad saw a 45% higher click-through rate compared to the control version. Why? Because we value things more when we see the effort that's gone in. Have you tried this? Hit reply and let me know. Cheers, Phill |
Nudge Newsletter
I spend 18 hours each week turning marketing psychology into readable newsletters.
Labour Illusion Read online I have a slightly unhinged theory that most websites lie to me. I know you're reaching for the unsubscribe button, wondering how many tin foil hats I can fit on my massive hat, but wait. I have some evidence. In 2025, most of the major LLM models made an almost identical update. Claude, ChatGPT, Gemini and many others started to show what they were thinking. What Claude told me when I asked it if websites were lying to me. According to Claude, Anthropic does this...
Prove Your Dedication Read online Imagine your hometown football club booked Swedish legend Ibrahimovic to host a 2-hour training session with local children. That’s what 113 participants at the Stockholm School of Economics were asked to imagine in 2017¹. But there was a catch. Half were told the club spent almost no time persuading Ibrahimovic, with the manager saying: "It's fantastic that it was so easy to persuade you to come." The others were told booking Ibrahimovic took extreme...
Framing Your Food Read online Which of these would you rather eat: One Shepherd's Pie is described as: Beef shepherd's pie, tomato and pesto sauce The other is described as: Beef subtly seasoned with Espelette pepper under a rich velvety potato puree, topped with crisp parmesan cheese crumbs Two researchers ran a small study at a French cafeteria to test if these descriptions changed the perception of the food.¹ Diners were invited to eat a prix fixe lunch. A real photo of the cafeteria from...