Always show your working | Nudge Newsletter 🧠
State the work you've done.I promoted Nudge in two Reddit ads. One version highlighted what you'd learn by listening:
The other version showed the effort I put into the show:
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Stating the work I'd put into the show worked. The labour illusion ad saw a 45% higher click-through rate compared to the control version. Why? Because we value things more when we see the effort that's gone in. Have you tried this? Hit reply and let me know. Cheers, Phill |
Nudge Newsletter
I spend 18 hours each week turning marketing psychology into readable newsletters.
Labour Looks Smarter Read online Last week I shared one of my unhinged theories with you Many of you rightly pointed out that one study from 2011 is hardly enough to draw lofty conclusions. Fair enough, I've gathered some more evidence. Starting with an imaginary story from my barbers. A good barber is a slow barber Imagine you go to your local barbershop. Your normal barber is on holiday, so you're assigned to someone new. Typically your barber spends 45 minutes cutting your hair. He's not...
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