Always show your working | Nudge Newsletter 🧠


State the work you've done.

I promoted Nudge in two Reddit ads.

One version highlighted what you'd learn by listening:

  • "Learn 6 memorable marketing lessons"

The other version showed the effort I put into the show:

  • ”I’ve spent 480 minutes spent listening to experts”

Stating the work I'd put into the show worked.

The labour illusion ad saw a 45% higher click-through rate compared to the control version.

Why?

Because we value things more when we see the effort that's gone in.

Have you tried this? Hit reply and let me know.

Cheers,

Phill

Nudge Newsletter

I spend 18 hours each week turning marketing psychology into readable newsletters.

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