Always show your working | Nudge Newsletter 🧠
State the work you've done.I promoted Nudge in two Reddit ads. One version highlighted what you'd learn by listening:
The other version showed the effort I put into the show:
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Stating the work I'd put into the show worked. The labour illusion ad saw a 45% higher click-through rate compared to the control version. Why? Because we value things more when we see the effort that's gone in. Have you tried this? Hit reply and let me know. Cheers, Phill |
Nudge Newsletter
I spend 18 hours each week turning marketing psychology into readable newsletters.
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