Always show your working | Nudge Newsletter ๐ง
State the work you've done.I promoted Nudge in two Reddit ads. One version highlighted what you'd learn by listening:
The other version showed the effort I put into the show:
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Stating the work I'd put into the show worked. The labour illusion ad saw a 45% higher click-through rate compared to the control version. Why? Because we value things more when we see the effort that's gone in. โ Have you tried this? Hit reply and let me know. Cheers, Phill |
Nudge Newsletter
I spend 18 hours each week turning marketing psychology into readable newsletters.
Humor Effect Read online Are funny ads actually more ๐๐๐๐๐๐๐๐๐? That's what seven Californianยน researchers set out to test in 2014. A group of participants were instructed to remember a long list of words. 50% of the participants then waited for 20 minutes in silence. ๐คซ50% of the participants then watched a funny 20-minute video. ๐คฃThe researchers asked both groups to recall as many words as possible. Those who sat in silence remembered just 20% of the words. ๐คซFor those who watched the...
Barnum Effect Read online Why does the ad on the ๐ซ๐ข๐ ๐ก๐ญ capture attention? Well, it might be down to the question.Rohini Ahluwalia and Robert Burnkrant's studyยน in 2004 tested two types of ads. Statement-based ads: "You haven't had a pear in a while."And... Question ads: "When was the last time you had a pear?" The researchers found that ads using questions are rated 14% ๐ฆ๐จ๐ซ๐ ๐๐๐ฏ๐จ๐ฎ๐ซ๐๐๐ฅ๐ฒ than statement-based ads. So, why not turn your statement into a question? I tested this myself in two...
The Country-of-Origin Effect Read online Youโre thinking of buying a new pair of running shoes. Usually, you go with Nike. But this time, youโre considering Umbro (a lesser-known brand). Then you find out: Umbro makes their shoes in the UK. Nice. It's always good to find locally made brands. Youโre willing to pay a decent price. But the next day, you hear Umbro are moving production to South Korea. Now, would you still pay the same? Probably not. Thatโs exactly what these researchersยน found....